During the last Equip’Hotel show in Paris, we rethought our materials by personalizing them. We challenged two artists to create a work of art that would then be digitally printed on our coated fabrics and thus “stepping outside the box”.
This was done with the drawings of Marie Détrée, Navy’s official painter, and Loïc Defontaine, a designer and artist. Their paintings have been implemented on the seats of the French manufacturer Sokoa. A daring discrepancy that was very popular! Everyone was able to give free rein to their imagination. The work of art goes out of the frame and is transposed on furniture.