The hottest colour. Reds generally steer us towards dynamic and positive values: energy, love, passion,power, etc. They are mystical or flamboyant, deep or vibrant, often heightened by a touch of “aubergine”, violet or fuchsia. It is also the colour of danger, a warning, forbidden matters or revolution.
It is often used for products with a virile connotation: sports, automobiles, etc. Or for consumer products that are purchased on impulse.